MUV: a novel approach to tackling urban mobility challenges– Presented by Karen Soens, LUCA School of Arts

MUV: a novel approach to tackling urban mobility challenges– Presented by Karen Soens, LUCA School of Arts, at the Creative Ring Sum-It, on October 23, at Designhuis in Eindhoven, The Netherlands.  Karen Soens will deliver the presentation together with Wio D’Hespeel.

Where has the ‘mobile’ in urban ‘mobility’ gone? Cities usually tackle the Mobility Challenge with impressive infrastructural interventions, urban planning, smart traffic systems, etc. A more service design based approach is currently also catching on quite well, sometimes fuelled by a co-creative design approach.

MUV is exploring a totally new angle: gameplay! How can a game have an impact on (local) mobility behaviour. Can the data recorded and generated by the game be the glue that holds together an ecosystem of inhabitants, policy makers, local organisations and businesses, hackers and makers, data specialists and municipality departments?

What drives you?
Empowering people to have an impact on their environment

What are the three things you would take with you on a deserted island?
Music, a floating matras and a survival guide

What emerging technologies/trends do you see as having the greatest potential in the short and long run?
Design thinking

What kind of impact do you expect them to have?
Better solutions for wicked problems

What are the barriers that might stand in the way?

What do you hope people to learn from your presentation?
We would like to inspire the attendees with a novel approach to tackling urban mobility challenges.

About Karen Soens
Karen Soens is a sociologist with a passion for communication.
She is a researcher at LUCA, School of Arts in her hometown Ghent. She is working for the European researchproject MUV2020 and is responsible for the communicationstrategy. She has a communication agency ‘De Bosduif’, loves strong coffee and the good things in life.

She is the founder of Conceptburo De Bosduif. This agency helps organizations to reach their target group through communication design.

Karen is happy to get up early for a cup of tasty coffee

About LUCA School of Arts
LUCA School of Arts offers both professional and academic Bachelor, Master and Postgraduate degrees. More than 3,000 students can choose from more than 30 programmes in Audiovisual Arts & Techniques, Interior Design & Construction, Music & Drama and Visual Arts & Design.

About Creative Ring Sum-It!
In October 2018, during Dutch Design Week, Creative Ring organizes its first international Sum-It!

A one of a kind event, where creative communities find the tools to shape tomorrow’s urban narratives.

Sum-It! takes you beyond inspiration-by-example and provides you with actionable tools, ready to be implemented in your daily practice.

A must-attend for smart-city stakeholders & policy makers, digital innovators, community- and ecosystem builders, public libraries, grassroots initiatives.

The main event takes place on Tuesday 23 October, with a prelude on Monday 22 October and a business tour on Wednesday 24 October.

Sum-It! is a collaboration between Creative Ring, Stichting Cultuur Eindhoven and other relevant partners.

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