How to improve your services with user data?– Presented by Robin Verleisdonk, Eindhoven Library

How to improve your services with user data?– Presented by Robin Verleisdonk, Eindhoven Library, at the Creative Ring Sum-It, on October 23, at Designhuis in Eindhoven, The Netherlands.

Based on the Design Thinking methodology we developed a tool that provides the Library-visitor with book suggestions based on user data. Library-visitors get suggestions for new books to read based on the ‘others also read’ principle. This innovation is important because the expectation of the consumer in 2018 is increasingly shifting to ‘What’s next’. Think of functionalities such as Spotify’s Discover Weekly or the recommendations of Netflix.

Interview
What drives you?
Creating social impact

What are the three things you would take with you on a deserted island?
Food seeds, a agricultural expert & a boat

What emerging technologies/trends do you see as having the greatest potential in the short and long run?
Data (algorithms) – Design Thinking to solve problems – Voice recognition – Smart home applications

What kind of impact do you expect them to have?
It creates ease

What are the barriers that might stand in the way?
Privacy, the use of user data, fear of data

What do you hope people to learn from your presentation?
How anonymous data could have a impact on the way you serve your vistors/customers

About Eindhoven Library
Eindhoven Library – the city’s living room! Everyone is welcome here. It’s the place for enrichment, for gaining and sharing knowledge. It’s the place for inspiration, for meeting and relaxation. It won’t cease to amaze you!

About Creative Ring Sum-It!
In October 2018, during Dutch Design Week, Creative Ring organizes its first international Sum-It!

A one of a kind event, where creative communities find the tools to shape tomorrow’s urban narratives.

Sum-It! takes you beyond inspiration-by-example and provides you with actionable tools, ready to be implemented in your daily practice.

A must-attend for smart-city stakeholders & policy makers, digital innovators, community- and ecosystem builders, public libraries, grassroots initiatives.

The main event takes place on Tuesday 23 October, with a prelude on Monday 22 October and a business tour on Wednesday 24 October.

Sum-It! is a collaboration between Creative Ring, Stichting Cultuur Eindhoven and other relevant partners.

 

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